International Management: Culture Strategy And Behavior Ise 12th Edition
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International Management: Culture Strategy And Behavior Ise 12th Edition

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By (author) Luthans Fred; By (author) Doh, Jonathan

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The 12th edition of International Management: Culture, Strategy, and Behavior takes a user-friendly, well-balanced approach in covering all the critical dimensions and the interdependencies between them. This edition covers environment and OB/HRM over three chapters each, along with Culture and Strategy getting their own four chapters. The text also emphasizes a balance of research and application. The 12th edition has been updated to reflect how the COVID-19 pandemic has challenged the fundamental assumptions about how international business is conducted. The authors also incorporated coverage of emerging markets that are facing a high level of stress and how the development of new technology, such as artificial intelligence and robotics, will result in fundamental changes to the global job market. 

This edition also marks the addition of a new author, Ajai Gaur, a Professor of Strategy and International Business at Rutgers University. Ajai brings subject expertise in global business strategy, emerging markets, institutions, and a range of other topics. He also has deep ties and links to East and South Asia and helps to further “globalize” the book. 



Table of contents:

PART ONE: ENVIRONMENTAL FOUNDATION 

Chapter 1: Globalization and International Linkages 

Chapter 2: The Political, Legal, and Technological Environment 

Chapter 3: Ethics, Social Responsibility, and Sustainability 

Brief Integrative Case 1.1.: Advertising or Free Speech? The Case of Nike and Human Rights

Brief Integrative Case 1.2: TOMS Put Its Right Foot Forward

In-Depth Integrative Case 1.1: Student Advocacy and “Sweatshop” Labor: The Case of Russell Athletic

In-Depth Integrative Case 1.2: The Ethics of Global Drug Pricing 

PART TWO: THE ROLE OF CULTURE 

Chapter 4: The Meanings and Dimensions of Culture 

Chapter 5: Managing Across Cultures 

Chapter 6: Organizational Cultures and Diversity 

Chapter 7: Cross-Cultural Communication and Negotiation 

Brief Integrative Case 2.1: Coca-Cola in India

Brief Integrative Case 2.2: Danone’s Wrangle with Wahaha 

In-Depth Integrative Case 2.1: Disney in Asia 

In-Depth Integrative Case 2.2: Walmart’s Global Strategies

PART THREE: INTERNATIONAL STRATEGIC MANAGEMENT 

Chapter 8: Strategy Formulation and Implementation 

Chapter 9: Entry Strategies and Organizational Structures 

Chapter 10: Managing Political Risk, Government Relations, and Alliances 

Chapter 11: Management Decision and Control 

Brief Integrative Case 3.1: Google in China: Protecting Property and Rights

In-Depth Integrative Case 3.1: How Starbucks Convince Indians to Embrace Coffee 

PART FOUR: ORGANZIATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT Chapter 12: Motivation across Cultures 

Chapter 13: Leadership across Cultures 

Chapter 14: Human Resource Selection and Development across Cultures 

Brief Integrative Case 4.1: IKEA’s Global Renovations

In-Depth Integrative Case 4.1: How Didi Fought Uber in China and Won: Next, Taking on the World 

In-Depth Integrative Case 4.2: Chiquita’s Global Turnaround 

SKILL BUILDING AND EXPERIENTIAL EXERCISES 

Glossary 

Indexes 



Biographical note:
FRED LUTHANS is the University and the George Holmes Distinguished Professor of Management, Emeritus at the University of Nebraska–Lincoln. He is also a senior research scientist for HUMANeX Ventures Inc. He received his B.A., M.B.A., and Ph.D. from the University of Iowa, where he received the Distinguished Alumni Award in 2002. While serving as an officer in the U.S. Army from 1965 to 1967, he taught leadership at the U.S. Military Academy at West Point. He has been a visiting scholar at a

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